The Avon Company. When it comes to beauty products, this multilevel marketing company is a leader in North America. The privately held company distributes products under the Avon name and operates independently from the larger global enterprise, Avon Products, Inc. Throughout its year history , Avon has relied on independent sales representatives across the United States, Puerto Rico , and Canada to sell their award-winning line of skincare, color cosmetics, personal care products, and fragrances.
Globally, Avon continually ranks as one of the largest beauty companies, as well as one of the biggest direct-selling enterprises, so their success in the United States and rising North American revenues are hardly surprising. Mary Kay. Based in Texas , this billion-dollar, privately owned multilevel marketing company was founded by Mary Kay Ash in Not only is Mary Kay one of the largest MLM companies in the United States, but it has also been previously named the sixth largest network marketing company in the world.
Using multilevel marketing business strategies, Mary Kay sells cosmetics through independent salespeople, or beauty consultants, in dozens of countries worldwide. As part of the MLM structure, beauty consultants earn income by directly selling products to people in their community or receiving a commission on wholesale purchases made by members they recruit. Mary Kay is, perhaps, best known for its pink Cadillac advertisements.
As an incentive to their nearly 3 million beauty consultants, the company gifts free cars to their top sellers, provided that they meet specific qualifications. Although there are various car prizes offered today, the pink Cadillac remains the top reward. Nu Skin. Founded in , this Utah-based multilevel marketing company distributes more than dietary supplements, personal care, and anti-aging products.
In the s, the billion-dollar company was listed on the New York Stock Exchange and began expanding internationally. Today, Nu Skin markets its personal care products in about 54 markets worldwide through a network of more than 1.
Although Nu Skin has found success as a multilevel marketing company, it has also faced backlash. The MLM giant has been the center of numerous investigations, including ones by the Federal Trade Commission and the Chinese government. In its 30 year history, Melaleuca has used multilevel marketing business strategies to sell more than nutrition, personal care, home cleaning, and cosmetics products to American consumers.
Founded by Frank L. VanderSloot in , the company has grown internationally. Today, the business boasts an average of more than one million unique monthly shoppers and prides itself on being one of the largest online and catalog retailers in North America. As a major manufacturer of consumer packaged goods, Melaleuca prides itself on producing non-toxic home cleaning products and a full line of supplements, functional food, and wellness products designed to reduce weight and enhance health.
An MLM company is a multi-level marketing company, which can also be referred to as referral marketing, network marketing, or pyramid selling. But what does MLM mean? MLM company. The one key difference between an illegal pyramid scheme and a legal MLM is that an MLM business will sell an actual product and earn actual income outside of the recruitment of more people, which often involves newcomers paying a fee.
There are red flags for spotting a predatory product-based pyramid scheme , but this is the key difference. The FTC outlines tips for figuring out whether a business like this is legitimate enough to make money off of. Many past sellers and representatives are angry about this, as these marketing strategies uniquely target women and those who need alternatives to full-time jobs , who were often financially vulnerable to start with.
Here are some of the best and most successful MLMs by revenue. One of the most profitable direct sales companies of all time, this makeup and nutrition company owns a host of brands like Nutrilite, Artistry, eSpring, iCook, and more.
The most popular makeup MLM in the country, Avon is famous for its cheap eyeliners and anti-aging creams and for its catalogs. After coming under fire in recent years in the popular press, this popular nutrition and supplement company continues to sell their powders all over the U. The German company offers intensely engineered, expensive products like Thermomix cooking appliances and vacuum cleaners.
The second top makeup direct sales company, this MLM made itself famous by offering free makeup tutorials and consultations. One might consider it to be like the Chinese Avon, but Perfect does a lot more, offering everything from health solutions to wine to laundry detergent. Quanjian sells supplements and nutritional products. Your income would be based mostly on how many people you recruit, not how much product you sell. Pyramid schemes are set up to encourage everyone to keep recruiting people to keep a constant stream of new distributors — and their money — flowing into the business.
You also may have to pay repeated fees for other items, like training sessions or expensive marketing materials. In addition, the company may say you can earn lavish rewards, like prizes, bonuses, exotic vacations, and luxury cars. However, it often turns out that you have to meet certain product purchase, recruitment, training, or other goals to qualify for the rewards, and only a handful of distributors ever qualify.
In the end, most people run out of money, have to quit, and lose everything they invested. Other MLMs may not be a good fit for your interests and lifestyle.
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